Celebrating Australia's deep connection to the ocean, CASETiFY's new Ocean and Sea Collection showcases the work of artists including Bidjara woman Sheri Skele (Bigi Nagala) and the Gundungurra sisters behind Krubi Creative: Clara, Emily and Sharon.
The collection brings together designs reflecting Australia's coastal landscapes and the cultural stories tied to its waters, showcasing art that resonates with a sense of place, history, and heritage.
The collection also highlights CASETiFY's dedication to celebrating diverse voices and sharing powerful stories through art on a global stage.
Partnering with First Nations artists like Skele, CASETiFY showcases perspectives that honor cultural heritage and creative expression. Each design reflects a personal narrative, connecting art to identity and offering a way to share these stories with the world.
"The opportunity to collaborate with CASETiFY has been a dream," Skele said.
"The process from start to finish has been seamless and it was evident from the beginning that they recognised the deeper meaning behind my pieces and fostered respect and understanding for Indigenous culture allowing me full creative freedom to express myself and share my stories.
"I love that through CASETiFY I have been able to share my art and culture with a global audience.
"The diversity of artists that CASETiFY collaborates with is a testament to their commitment to paving the way for more inclusive opportunities for Indigenous artists like myself to showcase our artwork worldwide and pursue our craft full-time."
Skele says collaborations like this are encouraging more and more brands to join forces with First Nations artists.
"It's these kinds of partnerships that have contributed to the commercial success of Aboriginal art, which helps to raise awareness of Indigenous culture and heritage, promoting a deeper understanding and appreciation of our history and traditions," she said.
"It's so exciting that the art movement of brands collaborating with Aboriginal artists is growing as it's drawing the youth back into having an interest in traditional culture as well as strengthening the storytelling tradition. For a lot of younger mob the artists in their communities are role models and seeing mob being recognised for their talents is drawing the next generation into learning and respecting and being proud of their own amazing culture."
With all of Skele's work linking back to her culture and upbringing as a First Nations woman, she is eager to engage a new audience through this collaboration.
"Aboriginal art is one of the most enduring and profound cultural traditions in the world. Its roots trace back tens of thousands of years and the fact that I am a part of that has me pinching myself most days. I feel so grateful that through contemporary Aboriginal art I have found a really great balance of integrating traditional and more modern symbols to tell our stories and I hope that through this balance Aboriginal art will remain rooted in heritage while also appealing to new generations and audiences," she said.
"If I could encourage anybody to take something away from Aboriginal art it would be that it is so much more than an aesthetic experience; it is also a medium for cultural preservation, education, and empowerment."
The Ocean & Sea Collection is available across CASETiFY's signature tech accessories, including phone cases, accessories apple watch bands, airpods cases, phone charms, and magsafe-compatible items.
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