When Sam Edgar's name came over the loud speakers at Optus Oval during the Indigenous All Stars match, it was a moment of pride for himself and the family business both supporting and focused on inspiring others to "make an impact".

Mr Edgar, 34, co-founded Kaarli, a wholly Aboriginal-owned and operated enterprise celebrating 'strength and resilience of Aboriginal culture through bold, contemporary designs' from an idea at the backyard table with Tom Betts in 2022.

With his roots in Broome, he's called Boorloo home for the past five years.

"It's a small family owned business. It's me, my wife, brother in law, and cousin. But we work with a lot of Indigenous artists," Mr Edgar told National Indigenous Times.

One side produces socks, ties and bucket hats with those designs, while the other puts a focus on wood artefact carvings - often with a piece of Mr Edgar's home on Yawurru and Karrajarri Country in the Kimberley.

"We're about cultural preservation and knowledge sharing," he said.

"These artefacts keep that tradition going and keep it alive. My whole thing around that is to give people opportunities - people with this cultural knowledge, we're trying to create a market where they can sell their stuff and incentivise making and passing on these traditions.

Another goal of Kaarli is empowering Indigenous artists in passive income streams and "learning about business while maintaining culture", he said.

Mr Edgar produced hunting boomerangs - the business' namesake, and Mirra - a carved spear for pre-match ceremonies at the All Stars game.

A Freo fan, it was an honour to create these for the Dockers for their exchange with the Indigenous representative side, he said.

On his last trip up north, Mr Edgar headed out with his mum and dad to collect Yrrgirli (Jigal tree) wood, which he used for the artefacts carved.

"I was really keen to be able to share my culture," Mr Edgar said.

"I thought it'd be a really good opportunity to use some wood from up there, to present the colours and the shapes from the Kimberley and represent the Kimberleys here in Perth. I think that was a big driver for me there."

Mr Edgar said it was a special feeling on the day.

"It was amazing…we were at the game as well, and to hear my name over the loud speakers and to feel like I was a part of it. We had a market stall there as well. We were really involved with it."

Messages from home flooded in, which, alongside the sense of achievement

"was very significant for people that I grew up around, and even young kids in Broome to see that you can move to the city and then you can make an impact."

That's the whole idea behind Kaarli.

"A big goal that I have is to be able to go around Australia, and find the people that are doing this, making the boomerangs, doing the art, sharing their stories and highlighting that...Aboriginal culture is still very strong," Mr Edgar said.

Blending tradition and Aboriginal culture with the business world, and showing that it's possible for others to see is the "big picture for Kaarli."