culture

Alyawarre artist Jade Akamarre's American Expression

Phoebe Blogg -

Proud Alyawarre artist Jade Akamarre is no stranger to the spotlight, whether she is being celebrated for her Pwerle Gallery or for her own engaging works.

She follows in the footsteps of her grandmother and great-grandmother - the late Barbara Weir and the late Minnie Pwerle - both renowned Aboriginal artists. Their artistic cultural legacy is strongly reflected within Akamarre's works, which are inspired by her connection to culture and Country, exuding her passion for the land and her knowledge of its natural patterns.

Utilising a distinctive technique of loosely executed dots in linear patterns, evoking an aerial view of her Country's natural beauty, Akamarre's artwork pays homage to her family and the generations who lived on the land before her.

Akamarre is also the daughter of art dealer, curator and owner of Dreaming Art Centre of Utopia gallery Fred Torres.

Her vision for Pwerle Gallery, launched in 2015, was to build a platform to promote new ways to engage with art, while also championing Indigenous culture and history.

Since opening the gallery, Akamarre has sought out new ways to bring art and culture to new audiences, including through collaborations such as working with fashion label Aje on a series of Minnie Pwerle prints for the brand's 2018 resort collection, with a percentage of every sale going back into the community.

Akamarre told Adelaide Review several years after opening her gallery that keeping culture, history and the love of Country alive "has been the most critical part of the process".

"It is an extremely sensitive topic and it was very important to us to make sure it was done correctly. We wanted to give our customers the opportunity to appreciate our culture and history in a different form other than canvas," she said.

This year Akamarre ventured into new territory with the announcement she was collaborating with American Express Australia to create new signage for the company's merchant customers.

Her work celebrates the connections that bind communities and is inspired by the ever-changing seasons of the land.

The collaboration with American Express will bring Akamarre's work to new audiences, enhancing her reputation both at home and abroad.

"My collaboration with Amex Australia came about after I was establishing relationships with various other companies, such as Porsche Australia, to raise awareness of Aboriginal culture through modern creative expressions," she told StyleUp.

"This led me to having discussions with Amex Australia who have actively supported Aboriginal designers in events such as Australian Fashion Week where Aboriginal designers can present their work to a wider audience.

"I was excited to continue this storytelling process through another form - that being art."

Akamarre said her selected colour palette was inspired by Amex, while the tonal gradients and hues reflected her community, culture and Country.

"The gradients and hues in my palette illustrate the ever-changing seasons of the land and the linear patterns pay homage to the natural contours surrounding my community. Inspired by my ancestral ties, I use a distinctive technique in my work that offers an aerial perspective of my country, Atnwengerrp."

Incorporating her culture and craft into the collaboration was a natural process for Akamarre, who values Amex Australia's commitment to supporting Aboriginal artists while raising their customers' appreciation and understanding of Indigenous art and culture.

"The highlight of being able to work with AMEX Australia was having the opportunity to reach a global audience, Amex Australia's commitment to diversity and being able to further educate about Aboriginal culture," she told StyleUp.

"What stood out to me about collaborating with Amex Australia was their approach to this project; they did not see our collaboration as a one-off initiative but rather a part of their broader commitment to supporting Aboriginal voices and fostering cultural understanding."

Jade Akamarre at work. Image: supplied.

Noriyoshi Tsugama, Vice President of Merchant Marketing for American Express Asia Pacific said, the collaboration with Akamarre brought to life American Express' commitment to supporting communities.

"As a global organisation with a long-standing history serving our customers in Australia, we recognise the important role we play in backing our communities. Through our commitment to reconciliation, we are proud to celebrate First Nations culture and support connection and understanding. Amex-accepting businesses across the country can order Jade's artwork for free to place in their physical or online stores and spotlight Indigenous art and culture and its enduring traditions.

Akamarre has many new projects in the works.

"As a director and founder of Pwerle Aboriginal Art Gallery, and as an artist, I wear many hats and balancing the two can be very busy and challenging," she said.

"I currently have multiple projects in the works with the vision to diversify Aboriginal artwork on a new global scale, unifying the thread between my culture and others.

"I am also working on new and exciting ways of bringing my artwork to life off canvas - think interiors and exteriors."

Beyond that, Akamarre continues to strive for new opportunities to champion Indigenous artists and culture.



   Related   

   Phoebe Blogg   

Download our App

Article Audio

National Indigenous Times