Awarded singer-songwriter, actress and proud Kuku Yalanji and Wakaman woman, Jessica Mauboy, has launched a new business, Desert Rose - a daily suncare range.
Growing up in the Northern Territory, Ms Mauboy said she was surrounded by the vast beauty and challenges of the Australian outdoors.
"Our vision is to make suncare second nature - a daily ritual that blends protection, beauty and wellbeing for every person under the harsh Australian sun for 365 days a year - because UV never rests," she said.
"Desert Rose products can be effortlessly integrated into your daily skincare and make-up routine, leaving skin nourished, glowing, hydrated and protected.
"I want to help educate and empower everyone to embrace the outdoors with confidence knowing their skin is protected.
"No matter how you define beauty for yourself, I believe true skincare starts with sun protection."
Desert Rose's first product is a SPF50+ Hydrating Face Serum that includes native Australian botanicals such as Kakadu Plum, as well as vitamin E, jojoba oil and niacinamide, designed to protect, hydrate, heal and restore all skin types and tones from damaging UV rays.
The brand name draws inspiration from the resilient Desert Rose (Adenium obesum), a flowering succulent that flourishes in the unforgiving Australian desert.
Ms Mauboy said the Desert Rose symbolises the beauty and strength that can emerge from adversity.
Shooting to fame in 2006 as runner up on Australian Idol Jessica Mauboy has since cemented her place as Australia's darling and one of the country's best performers, scooping a multitude of ARIA awards, hit singles and Platinum selling albums.
Ms Mauboy's album, HILDA debuted at Number 1 on the ARIA charts and is her most personal album to date.
Telling Body and Soul, Ms Mauboy said to help educate Australians about sun safety and make it as easy as possible, she wanted her brand to feel fun and accessible.
"There was a gap in the sense of beauty meets something that feels like it's a, 'I have to' kind of feel, like something hard to do – that's what I wanted to reverse," she said.
"I wanted it to feel like it was something that they could share with their brothers and sisters and cousins or their uncles or aunties," she says. "I wanted it to feel like they were a part of something and to feel like they're growing with it or growing into it and feel safe and feeling protected."
Ms Mauboy is a long-standing Indigenous Literacy Foundation ambassador and has pledged to donate one book for every Desert Rose product sold on Indigenous Literacy Day, held annually on the first Wednesday in September (3/9/2025). Donated books will be distributed to Indigenous children living in remote communities.
