fashion

First Nations fashion brand Amber Days brings beachside vibe to Melbourne Fashion Week

Phoebe Blogg - October 24, 2024

First Nations fashion brand Amber Days featured at Melbourne Fashion Week for the fourth time this week. (Image: Naomi Rahim)

First Nations fashion brand Amber Days has returned to Melbourne Fashion Week, brought a holiday-esque beachside vibe to the annual runway.

The event marked Amber Days founder Corina Muir's fourth presentation on the Melbourne Fashion Week (MFW) catwalk, with Muir ensuring Amber Days brought new and unique designs to the event.

Participating in the all-Indigenous ganbu marra runway, Amber Days strutted the runway blak, loud and proud.

"We are so honoured that this is our fourth year showcasing at MFW, and so honoured that we get to do this in Ganbu Mara opening runway," Muir told Style Up.

"The last three to six months we have been busy working on a new collection launching next month.

"This collaboration is again with one of our favourite artists Michelle Jackson, and like she always does, she has just created the most incredible artwork and I can't wait to share it with you all."

*Amber Days on the ganbu marra runway at Melbourne Fashion Week. (Image: Naomi Rahim)*

*Amber Days on the ganbu marra runway at Melbourne Fashion Week. (Image: Liana Hardy)*

The proud Yorta Yorta and Boonwurrung woman was thrilled to see her daughter take to the runway and model garments from this year's collection.

"This year is extra special as my daughter will be walking for us, and honestly, this is everything," she said.

"This collection is a collab with Michelle Jackson, a Gamilaraay artist, friend and all-round creative genius.

"This collection is so incredibly special as the artworks and stories behind are personal stories of Michelle's upbringing and honestly, I just feel so grateful and honoured to be trusted with these pieces."

*Corina Muir's daughter on the ganbu marra runway at Melbourne Fashion Week.* *(Image: Naomi Rahim)*

Having worked with Jackson, a proud Gomeroi artist, art editor and graphic designer previously, the creative duo fused their creative niches to form a curated collection reflective of their respective culture and craft.

"To be honest this year's preparation is a little chaotic but in the best way. We have so many exciting things happening in the background and I am just so amazed that we pulled it all together," Muir said.

"I always just hope the audience is present and really takes in and acknowledges what a privilege it is to be able to share our culture with us.

"I feel immense privilege that my artists share their culture, and their stories with me and I hope the audience feels the same. It really is something special and to be treasured."