Brodie George of Jalayimiya Swim has been named the runner up in the Indigenous Business Excellence category at the 2025 AusMumpreneur Awards.

Created by sisters Peace Mitchell and Katy Garner, the AusMumpreneur Awards celebrate the achievements of Australian mums in business across a wide range of categories, including business excellence, product innovation, customer service, sustainability and technology.

"There are so many incredible women right across Australia balancing motherhood and entrepreneurship, and these awards are a chance to share their stories and celebrate their success," said Garner.

George is a proud Walmajarri and Goondiyandi woman from Fitzroy Crossing in the Kimberley of Western Australia, now based in Boorloo. Her brand Jalayimiya Swim is more than swimwear; it is an empowerment movement for women, particularly Aboriginal women, to feel confident in their evolving bodies and celebrate them with pride.

Over the past 12 months, George's achievements have included showcasing Jalayimiya Swim at New York Fashion Week, launching the Core Collection designed through community feedback, and returning to Fitzroy Crossing to host a riverfront photoshoot with young women, creating powerful opportunities for them to see themselves represented in new ways.

"Where I come from, swimwear is almost taboo. Through a mix of cultural protocol and the impact of colonisation, women have not been used to showing their bodies, let alone celebrating them. Jalayimiya Swim is about changing that, creating a movement that helps women embrace pregnancy, postpartum and age with confidence," she said.

"I love running this business because it allows me to share my stories, my culture and to celebrate women in all their glory. Jalayimiya Swim would be nothing without my community and the incredible women who have put their hands up to lead the way."

The designer also shared her advice for other mums thinking of starting a business.

"Be delusionally confident. Back yourself, stay authentic and be resilient. There will be setbacks, but if you believe in your vision strongly enough, you can make it real," she said.

Thanks to support from Business Events Victoria and the Department of Creative Industries, Tourism and Sport, this year's prestigious event was held in regional Victoria for the first time, showcasing Geelong as a thriving hub for innovation, creativity and women-led business.

"This event offered women an opportunity to find connection, support and inspiration while also celebrating their success with others who understand the journey of business and parenting," said co-Mitchell said.

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