fashion

First Nations model Jadene Croft on walking the runway at Country to Couture’s 10th anniversary

Phoebe Blogg -

First Nations model Jadene Croft was thrilled to be a part of Country to Couture's 10 year anniversary celebration this week.

A rising star in the modelling realm, Croft spoke with Style Up about the joy of returning to the runway and how her career has progressed both on and off the catwalk.

"I have been walking in Country to Couture for five years. It's always so special and such a great experience to be a part of. I love the freedom that I feel walking the runway," she said.

"It's a unique opportunity that you can't get at Australian Fashion Week in Sydney. I love wearing designs that have been made with so much care and effort. Showcasing them for the first time not just to the Australian market but to the world makes me feel proud of my culture. The fact that I'm playing a part in promoting Indigenous fashion is amazing."

Jadene Croft on the runway at Country to Couture. (Image: Dylan Buckee)

"The show is one of the most diverse I've ever been a part of. The models in the show come from a variety of places from remote communities in the NT to the big cities," she said.

"I love that models of all backgrounds, body types, genders and ages are included. It is truly one of the most inclusive fashion shows I have ever done and one of the most diverse shows in Australia.

"I remember seeing the lack of diversity at this year's Australian Fashion week and feeling disappointed in the mainstream fashion industry. I am happy that I get to participate in a fashion show that prioritises and celebrates diversity in all its forms."

Jadene Croft at Country to Couture, 2025. (Image: Marley Morgan)

As a proud First Nations woman, Croft was excited she had the opportunity to be a part of the event's 10 year anniversary and walk the runway in several Indigenous designer's garments and accessories.

"Going to the fitting for Country to Couture is always so breathtaking. It's our first time as models seeing the clothes and I was thrilled to see there is so much colour this year which I think is fitting as it's the 10-year celebration of Country to Couture. All of the collections are so beautiful, and I would feel honoured to wear any of them," Croft told Style Up.

"The designers put so much effort into making these amazing garments and I feel so proud to step on the runway wearing the designers stories and culture and displaying them to the world.

"I have enjoyed seeing Kind King creative grow their fashion brand. They are local Darwin designers and have been creating amazing pieces from jewellery to swimwear and casual clothes. There's been a lot of designers emerging from the Kimberley's like Nangarri Designs, Nagula Jarndu and Jaru girl so I'm looking forward to seeing those designs on the runway," Croft said before walking the runway this week.

Jadene Croft at Country to Couture, 2025. (Image: Marley Morgan)

When it comes to First Nations fashion, and the trends that are emerging from Indigenous designers and creatives, Croft said she has noticed designers in remote communities being spotlighted more and more.

"In the Indigenous fashion space, I love that there's been a rise in designers emerging from remote communities and art centres. There's been an increase in designers due to more support through Indigenous Fashion Projects mentoring program," she said.

"It's very exciting to see designers in remote areas of the country are able to be on the national stage and showcase their designs through this program.

"Through initiatives by Indigenous Fashion Projects and the Darwin Aboriginal Art Fair Indigenous people are able to elevate themselves in the mainstream Australian fashion industry and have a seat at the table. This gives us autonomy and agency in an industry that has for so long neglected Indigenous fashion designers."

Jadene Croft at Country to Couture, 2025. (Image: Marley Morgan)

Croft said she is working on a handful of new projects which will revealed in the coming months.

"August is always a busy time for me and I'm happy to have events like Country to Couture to network with other Indigenous creatives. I look forward to doing that this year. I'm excited to shoot with an Indigenous swimwear brand which I've been a fan for a few years. I'll be shooting some content for their new collection which I can't wait for everyone to see," she said.

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National Indigenous Times