Support Act has launched Mobmusic T-Shirt Day as part of its Ausmusic T-Shirt Day campaign, bringing a special focus to First Nations talent in the Australian music industry.
This annual campaign, which kicked off on Monday, invites music lovers to wear their favourite Ausmusic t-shirt and donate, raising funds for music workers doing it tough.
Nooky, a proud Yuin/Dunghutti man and renowned triple j Blak Out presenter and rapper, is leading the Mobmusic T-Shirt Day (MMTD) initiative.
"When approached about being involved in Ausmusic T-Shirt Day, I wanted to ensure that everyone was represented in this incredible initiative," Nooky said.
As the MMTD Ambassador, Nooky will introduce a custom-designed t-shirt as part of the premium range, with all proceeds supporting Support Act's culturally informed crisis relief and mental health programs for First Nations communities.
"As soon as they were good with me calling it 'Mobmusic T-Shirt Day,' I was so gee'd to be working on something new and Blak with Support Act," he said.
The exclusive t-shirt, crafted by Gadigal artist Jeswri, pays tribute to a diverse lineup of First Nations musicians including Troy Cassar-Daley, The Kid Laroi, Archie Roach.
"There is so much Blak excellence on this shirt, from the greats to the young guns," Nooky said.
Although he reached out to "a-list mob" on short notice, Nooky said "It's not a definitive list by any means… there are so many more mad artists that belong in here… but that's for next year..."
Support Act's longstanding partner Sennheiser has joined MMTD, with a matched giving campaign that will double donations up to $13,000 for First Nations programs.
Sennheiser Australia's Director of Pro Audio, Chris Smith, said this year's addition of Mobmusic T-Shirt Day struck a "refreshing note".
"We are always trying to champion, where we're able to, the creativity, production, and songwriting work of First Nations artists," Mr Smith said.
Support Act chief executive officer, Clive Miller, calls the partnership "a powerful step in fostering cultural change, visibility, and diversity" across Australia's music industry.
Supporters can participate in MMTD by visiting the Aus Music T Shirt Day website, purchasing a mob t-shirt and making a donation.
