fashion

'Simple, but Loud & Proud' - First Nations designer Benjamin Thomson debuts new collection at Melbourne Fashion Festival

Phoebe Blogg
Phoebe Blogg Updated February 27, 2026 - 3.33am (AWST), first published February 26, 2026 at 11.35am (AWST)

Known for creating one of the loudest and proudest First Nations fashion brands, Wiradjuri and Rotuman man Benjamin Thomson has been celebrated again this week after his brand's impressive showcase at PayPal Melbourne Fashion Festival's Beyond Blak runway.

After a busy start to the year, Thomson has kept the momentum going with Take Pride Movement's ongoing projects and performance both on and off the runway.

Ahead of Take Pride Movements Beyond Blak showcase, Style Up had the chance to speak with the talented creative to learn more about the new collection.

"We started the year with just about everything sold out. That led straight into Invasion Day 2026 on January 26th," he said.

"We had a stall at Yabun, went down there with six boxes of classics and came back with nothing — completely sold out. That set the catalyst for the year.

"We finished 2025 really prepared and ready to just release, release, release in 2026 and keep that momentum going.

"We've got about four seasonal drops planned this year, with a bunch of collections in between."

Model Liam Coe on the Beyond Blak runway wearing Take Pride Movement. (Image: Lucas Dawson)

Thomson said the design process was to create a collection that was aesthetically bold, yet functionally practical.

"The collection is called Was Is, Will Be — just a bit of wordplay off "Always Was, Always Will Be," he said.

"It's heavily curated streetwear. Simple, but Loud & Proud. Comfortable and durable pieces. There will be around 10-12 full looks — socks, pants, shorts, singlets, shirts, vests, puffer vests, puffer jackets, reversible jackets, tracksuits, the whole gamut.

"I've also designed 12 new hats to go with it."

A model on the runway wearing Take Pride Movement. (Image: Lucas Dawson)

Always heavily inspired by his culture and experiences as a First Nations man, advocate and artist, Thomson incorporated this throughout the collection via his niche streetwear designs.

"The inspiration comes from my roots. Born and raised in Mount Druitt, Western Sydney — raised in graffiti, subculture and culture. That mix shapes how I design," he said.

"There's influence from brother boys like G-up, and I've had support from Sam Cooper from Same Old Suspect, but the story is mine. It reflects what I grew up seeing and wearing. It's in-your-face, it's got attitude, but it's wearable."

Thomson was also thrilled to have close friend Liam Coe walk the runway wearing Take Pride Movement's designs.

"Liam Coe will be walking. He's one of my closest cousin-brothers and the son of the late Paul Coe. Having him walk means a lot," he said.

"It's family and legacy."

Take Pride Movement model on the Beyond Blak runway. (Image: Lucas Dawson)

When asking Thomson what he hoped audience members, the media and press would take away from Take Pride Movement's runway, the designer said he wanted others to see that his passion goes beyond just fashion.

"Before people hear you speak, they see how you're dressed. Take Pride Movement represents pride, passion and resilience — no backward steps," Thomson told Style Up.

"I've made staunch pieces that I want remembered through that lens. If you're passionate about something, you can build it.

"I'm not just passionate about fashion — I'm passionate about design, placements, logos and storytelling. That runs through every piece.

"It reflects where I'm at and where I see First Nations streetwear heading — carving out my own lane."

A model on the runway wearing Take Pride Movement. (Image: Lucas Dawson)

Thomson said he would like to see more support and solidarity in the First Nations fashion sector.

"I stay in my own lane, but I'd like to see more genuine support," he said.

"Competition is healthy, but stronger backing of each other would help the space grow.

"I'd also like to see clearer pathways for young First Nations creatives. I was a youth worker for eight and a half years, so that matters to me. Business and fashion can feel intimidating to step into.

"I'd like to see more strong First Nations streetwear brands come through — more originality and more people carving out their own lanes."

A model showcasing the new Take Pride Movement Always Was, Always Will Be collection. (Image: Lucas Dawson)

Looking ahead, Thomson is focusing on staying true to Take Pride Movement's core values, all whilst creating a brand that rings true to its name and stands proud as a movement.

"2026 is about working harder, working smarter and staying grounded," he said.

"I'll keep refining the drops, learning, evolving and staying true to the brand."

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