Brodie George has brought her daughter on board with her successful First Nations swim and lifestyle brand, joining forces for a new collection.

Launched in 2022 by George, Jalayimiya creates Country-conscious swimwear that strives to inspire visibility and admiration for the oldest living cultures in the world.

Having grown up in Fitzroy Crossing, 400km east of Broome in WA's top end, George values community, culture and family above anything else.

This year, George's daughter Ngoorloona has worked with her mother to launch a new collection

"Getting my daughter involved in Jalayimiya is about so much more than creating a clothing collection," George told Style Up.

"It's about introducing her to entrepreneurship from a young age, encouraging her creativity and showing her that anything is possible.

"A huge part of the work I do is encouraging young girls and women to be confident in themselves, their abilities and their ambitions. It only makes sense that I instil those same values in my own daughter."

Speaking on her daughter's creative vision and artistic flair, George is confirms that creativity and creative freedom definitely run in the family

"She's shown such a natural artistic flair from a very young age, and I want to nurture that," she said.

"I want her to understand that her creativity has value and that she can turn something she loves into something much bigger.

"She's also no stranger to the everyday running of Jalayimiya. She's often behind the scenes helping me pack customer orders and accompanying me on post office runs.

"She's growing up seeing firsthand what it takes to run a business, including all the less glamorous jobs that people don't necessarily see on social media."

George says this collaboration is more than just a new collection; it's about giving her opportunities, building her confidence and showing her what's possible.

"There's also something incredibly special about the possibility of Jalayimiya becoming a generational business," she said.

"One day, it could be passed down to her. Rather than waiting until she's older, why not introduce her to the business now and allow her to grow alongside it.

"For me, it's about giving her opportunities, building her confidence and showing her what's possible while allowing her to discover her own path."

Eager to create opportunities for her daughter whilst keeping certain details private, George is conscious of slowly introducing her daughter and family into the business.

"My daughter is publicly known by her Aboriginal name, Ngoorloona. As my business and public platform continue to grow, I've made a conscious decision to protect certain aspects of my children's privacy, including their personal information," she said.

"Ngoorloona has already been involved in Jalayimiya for quite some time, helping me pack orders and joining me on post office runs.

"But creating her own artwork for the label has taken that involvement to a whole new level."

Speaking of one of her daughters' more memorable moments, George said having travelled with her to Fitzroy Crossing for the Skutta Runway was very special.

"One of the most special experiences for her so far was travelling with me to Fitzroy Crossing for the Skutta Runway," said George.

"We worked with Lowey from Salty One Ere to capture drone footage and campaign content. It gave her an opportunity to experience what happens behind the scenes of a fashion business and to showcase her own artwork in front of the camera.

"Seeing her design come down the runway was an incredibly proud moment for both of us. One of my sisters was sitting beside me, and we were both so excited for her.

"To have that experience on Gooniyandi Country, surrounded by family and community, made it even more meaningful.

"It wasn't just about Ngoorloona seeing her artwork on the runway. It was about showing the next generation of young girls that they can be confident, step outside their comfort zones and do things they might never have imagined themselves doing."

When discussing the new collection, George said the first piece in the range is named after her daughter, Ngoorloona.

"The first piece featuring Jukujpurru is the Ngoorloona Reversible Surf Suit, which is named after my daughter and is our best-selling swimwear style," she said.

"We're also exploring a children's version, which would create a beautiful matching mother-and-daughter collection.

"We're currently refining the samples and sizing before making a final decision about its release."

"Beyond this collection, there's potential to introduce her artwork across other Jalayimiya pieces. She's constantly drawing and creating new artwork, so this could be just the beginning of her creative journey with the brand."

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